Making money in the stock market is as much about avoiding big losses as
it is about scoring big gains. Here’s why.
Say you bought a stock for $100 and ended up selling it for $50, a 50%
loss. Next, you invest your remaining $50 in another stock. If your
new stock goes up 50%, you’re only up to $75. To
get back to even, you’d have to score a 100%
gain, which is hard to do. That’s why avoiding catastrophic losses should
be priority number one.
Here are six rules that could help you to do that.
1) Stick with strong stocks
A stock’s price action tells you what the market thinks about its outlook.
Stocks go up when most players see good times ahead, and down when they
don’t. It’s tempting to think you’re smarter than the market—but you’re
not. So, stick with uptrending stocks. Here's how to
A moving average is a stock’s average closing price over a specified
number of trading days. A stock is in an uptrend when it’s trading above
its moving average and in a downtrend when trading below. The 50-day
moving average is useful for gauging short-term price swings, while the
200-day MA works best for evaluating long-term trends. Yahoo (finance.yahoo.com)
lists both in its
Key Statistics report. Stick with stocks trading above both their 50-
and 200-day moving averages.
2) Avoid cheap stocks
Sure, we all want to quit our day jobs, and the easiest way to do that is
by loading up on a stock selling for pennies a share that soars to $100.
But the odds of hitting that home run are about the same as winning the
Stocks changing hands for less than $5 per share, often termed “penny
stocks,” trade for those prices because most market players see
fundamental problems ahead. Don’t buy stocks trading below $5.
3) Never average down
Averaging down means buying more shares when one of your stocks is trading
below your purchase price. Bad idea! Your stock dropped because something
went wrong. Chances are, it will drop even further in the coming weeks.
4) Sell when management cuts sales or
Your stock will take an instantaneous hit when management lowers future
sales and/or earnings forecasts. When that happens, your first instinct
will be to hold on to the stock until it recovers. Don’t! Your first loss
is usually your best loss. More bad news is probably on the way.
5) Sell when a competitor says business is tough
If you’re lucky, a competitor will sound the alarm and take the hit
before your stock does. When that happens, your company will say that the
competitor’s problems were company specific and don’t apply. Not true!
Everybody in the same industry faces the same problems. Take advantage of
your good fortune and sell before your company issues similar bad news.
6) Don’t be too late to the party
It’s tempting to jump on the bandwagon when your friends are talking about
how much money they’ve made on a stock. But, by then, it may be too late.
Always check a stock’s valuation before you buy. The price/earnings ratio,
which compares current share price to the last 12-month’s earnings is the
most widely used valuation measure. But, for fast growers, it’s better to
look ahead than back. Thus, instead of trailing P/E, use Yahoo’s forward
Key Statistics Report), which compares the current share price to the
next fiscal year’s earnings to measure valuation. Stick with stocks with
forward P/Es below 40, and lower is better.
These rules will help you avoid making catastrophic mistakes that could
sink your portfolio. But following them doesn’t mean that you’ll make
money in the market. For that, you still have to do your due diligence.
You need to understand your stock’s business plan and the overall outlook
for its industry. The more that you know about your stocks, the better